How to:

1 – End Your Yo-Yo Dieting Failures

2 – Quit those Dreaded “On Again & Off Again” Workouts

3 – Slim Down for Good with 1 Sneaky Weight-Loss Trigger

- by Joey Atlas, M.S., Exe. Physio, 
Womens’ Body Enhancement Specialist

–Monday, March 30th 2020–

If you’re a woman who constantly battles excess body-fat and unwanted weight-gain – then this may be the most important article you ever read. You’ll see exactly why very quickly…

On August 17th, 2009 – Time magazine published a controversial article:

“Why Exercise Won’t Make You Thin”timeMagazine

Here are just a few excerpts from the article:

“In general, for weight loss, exercise is pretty useless,”

Eric Ravussin, chair in diabetes and metabolism at Louisiana State University and a prominent exercise researcher.

“The most powerful determinant of your dietary intake is your energy expenditure. If you’re more physically active, you’re going to get hungry and eat more.”

Steven Gortmaker, who heads Harvard’s Prevention Research Center on Nutrition and Physical Activity.


The Time magazine article contradicted commonly held fitness “wisdom” and caused a huge uproar in the weight-loss/fitness community.

But the studies and findings gathered in the Time magazine article actually confirmed what I’ve seen in my work with clients – and today I bring it all together for you. Read on…

sneak preview

 5 Reasons Why You Haven’t Lost the Weight You Desire – and What to do About It

1 – There’s a deep, dark, undeniable truth about the weight loss industry and the damage it causes to most women.

2 – Yo-Yo dieting and other “quick fix” attempts not only backfire – but make “rebound” weight gain even worse.

3 – The wrong exercise choices can actually make the body want more food and store more fat.

4 – Common eating habits (even supposed “healthy” ones) actually work AGAINST your personal metabolism.

5 – Most people are deeply confused about how to get the excess weight off and keep it off forever.

Now Let’s Clear Up Those 5 Reasons and Reveal the Answers That Kill-Off Body-Fat

I’m willing to bet heavily that you’ve been through your fair share of frustrating yo-yo dieting phases and have experienced many ups and downs in regards to your weight, your health, your body and your self esteem…

If you’re saying ‘yes’ to what you just read – then you’re in the right place – and are about to discover some extremely helpful information as it relates to your fat-loss success…

My primary goal, right now, is to show you the surprising reasons behind all the unsuccessful attempts at weight loss that you’ve experienced up until this point – and what you need to know in order to finally find true and lasting fat-loss success.

And just so we are up front from the beginning – I want you to know this…

I’m not going to tell you that your answer lies in a 90-minute, grueling gym routine – or in an “eat every 2 hours” type of diet meal plan…

And for that matter – let’s just go down the list so you can see where your fat-loss solution can NOT come from…

  • It will not come from “eating healthy” – simply eating healthy or ‘clean’ does not give you steady and permanent fat-loss.
  • It will not come from a pre-boxed, sodium loaded, microwaveable food home delivery, membership program.
  • It will not come from eating 8 or 9 bland meals and boring snacks every single day of the week.
  • It will not come from the torturous, mind-numbing practice of counting calories or controlling portions.
  • It will not come from some “rare berry extract” pills in a bottle or some other phony, rip-off scam or bogus gimmick…
  • Not from juice-fasting, not from colon cleansing and not from body-wrapping treatments at your local beauty spa…

No, none of that mass market trash here… No way, because this is reality – for people who live in the real world…. People like you and me – with jobs, kids, households to run, family and friend obligations, etc…


What you’re about to discover is a much needed and long overdue perspective on fat-loss and weight reduction.

A perspective that not only defies ‘what everyone says’ – but has also created a heated controversy in the weight-loss and fitness industry – a controversy which is sure to change how people ‘traditionally’ attempt to lose excess weight…

Truth be told – this has been a long time coming…

And it’s important for me to tell you that what I share here is not greatly appreciated by many of my peers and professional colleagues – for the primary reason that it goes against what they all teach and believe in…

But this is an area that is close to my heart, by personal, firsthand experience – and it’s in an area which is in need of serious change and proper adjustment – for the long term health, self-esteem and physical well being of people exactly like you and I…

And It All Starts With Modern Day Reality

You know how everyday life is…

It’s hectic, it’s random, it’s challenging in many ways…

Sometimes it even feels so out of control… But this doesn’t mean you should have to stay overweight – or even keep gaining weight just because of ‘everyday life’.

What I’m about to reveal is very new – and I promise you won’t find this anywhere else.

After a few years of observation, analysis and powerful validation – I’ve spent several months pulling it all together – into a format that you can completely understand – and immediately benefit from…

But First, I Reveal the Diet/Weight-Loss Industry Cover-Up…

There’s an unfortunate cover-up which exists in the diet and weight loss industry…

And it’s been around since the early days of diet fads and weight loss ‘methods… Let’s just call it an ‘inconvenient truth’ that nobody talks about – because they all want you to think their solution is the answer for everybody, and the answer for you.

This truth has been swept under the rug for decades, and the perpetual yo-yo diet syndrome, so many of us endure, is the end result.

False conclusions and faulty assumptions, made by people trying to lose body fat, are at the root of the problem…

99% of the time – when you attempt to lose weight – and it doesn’t work the way you thought it should, you unjustly trick yourself into believing, that for some reason, YOU must have done What I Share Heresomething wrong to prevent the weight from coming off.

You are tricked into believing that the product or program should have worked – but because of something you did – or didn’t do – it didn’t work for you.

It doesn’t matter what ‘methodology’ you are focusing on:

  • the glycemic index
  • ph Levels
  • traditional exercise programs
  • toxins in your digestive tract (colon cleansing)
  • hormone imbalances
  • vitamin/mineral deficiency
  • wrong food/nutrient combinations (carbs, protein, fat, etc…)
  • metabolic syndrome
  • etc, etc…

And you know that list can be longer – but go ahead and take your pick. Think of the ones you’ve tried over the years…

You would think that at least one of them would have given you permanent results, right? Well, no worries – because that’s what most people think…

But contrary to your reasonable and hopeful expectations – whatever you tried didn’t deliver the results you set out for.

There’s a big reason for this – And it will become completely understandable to you when I blow the lid off the shameful, weight-loss industry cover-up I mentioned above.

You’ll also know how it brought total clarity to my understanding of how to rid the human body of excess body fat… how it changed my life… and how I’m using it to help change other peoples’ lives. People just like you…

Despite the persistent urging of clients and friends, I’ve hesitated to go public with this for about 5 years – as it’s considered unconventional by my peers and the mainstream media…

However, I’m not one to go with the flow of the crowds just for the sake of it – and it’s not in line with my morals to hold something back that can be of great help to other people.

Something very rare happened in August of 2009 – something that gave me that little extra push to go public with this report you are reading right now…

Mainstream Fat-Loss ‘Info’ Hurts Everyday People

See, ‘conventional’ information is everything that you typically hear on TV, in womens’ magazines, at the water cooler – and anywhere else in the mainstream gathering places where people communicate, consume and/or exchange information..

But – the problem i
s people usually only talk about what’s common and comfortable, things that ‘everyone’ is already familiar with… Information that’s already accepted by society as “fact” – even ifCapture those facts don’t prove to be right when put to the true test in real-life situations…

Even most professionals, in any given field, are afraid to go against the grain – which is really only a set of beliefs that everyone is comfortable with – even if that set of beliefs is wrong or inaccurate in many situations…

Everybody wants to ‘play it safe’ out of fear of being labeled as a rebel, a turncoat – or even a kook…

Well, that stuff doesn’t bother me anymore… my professional skin is thicker now… and if I know I can help someone I’m going to do it – even if my advice is seen as unconventional by some…

Let’s take the subject of fat-loss – the subject that brought you here in the first place…

No matter which option you look at – all the ‘methodology’ in each choice category is the same – and all the marketers of those choices – preach the same ‘reasons why’ their product or program is the solution to your weight loss problem… And it sounds like this:

The Mainstream Weight Loss Lie

I’m going to probably make some people mad and invoke their anger, but so be it. Because this needs to be called what it is… a lie.

“You need [PRODUCT NAME], because doing [FILL IN THE BLANK] makes you gain weight and get fat…”

Here’s how it sounds with some of the most popular mass-market fads (you already know this – but reviewing it all now – will help you understand what your fat-loss solution is soon going to be).


“You need [The Mini-Carb Diet Plan & Carb Blocker Pill], because [eating too many carbs & starches] makes you gain weight and get fat…”



Portion Control

“You need [The Portion Trimmer], because [eating uncontrolled portions] makes you gain weight and get fat…”



Calorie Counting

“You need [The Calorie Abacus], because [eating too many calories] makes you gain weight and get fat…”



Unrealistic Gym Workouts

“You need [Psycho-Sweat Fitness Training], because [not being extremely active] makes you gain weight and get fat…”



8 – 9 Meals Per Day

“You need [The Meal-Dealer System], because [eating only 2 or 3 times per day] makes you gain weight and get fat…”




“You need [The Fat Watcher Plan], because [eating fat] makes you gain weight and get fat…”


And that’s just a short list. I easily could have listed several more pages of various offerings that throw you the same kind of canned pitch.

It doesn’t matter – take your pick, each option has it’s ‘sneaky angle’ – but as we both know, they each have their major shortcomings and fatal flaws…

Because if they didn’t, you wouldn’t even be reading this – as I’m willing to bet you’ve tried at least 2 or 3 of those fat-loss methods – and here you are, still seeking your solution to this day…

It’s no secret; all these various fat-loss options out there sound so simple in the beginning (very devious marketing)… But once you try to get into it – you realize how complex, confusing or simply unrealistic each of them really is…

And “complex, confusing, and unrealistic” simply do not mix well with your busy life… It’s a clear mismatch of basic principles and day-to-day details…

But most importantly – the human body is simpler than what most weight-loss solutions proclaim it is.

Your body has many self regulatory and control systems – that do what needs to be done without us even having to think about it. So, when we introduce complex, confusing, and unrealistic actions and habits into the picture – we run the risk of knocking things out of whack – which can lead to unwanted changes…

In other words, your choice of fat-loss method can backfire, resulting in more weight gain – or simply not work at all.

Either result is extremely frustrating – and for some, depressing and discouraging.

Now, don’t get me wrong. I’m not saying that all of these offerings won’t work for anybody. I’d be lying if I said that. The truth is – we all know one or two people who have had success on some kind of program like I listed above.

But there is also a fundamental mismatch that isn’t so easy for most people to recognize – let alone be able to do something about it…

Did you know?


The Deeper, Darker Truth About Fat-Loss

Here is something that can’t be denied…

Out of all the people we know, including ourselves, who have tried over and over again, to lose body fat and shed all their excess fat weight, via one of the options above – only a VERY tiny percentage of those people were ever successful at getting all the excess body fat off – and keeping it off for good.

Think about that for a minute…

Think about all the people you know…. friends, family, co-workers, etc… And think about how many of them have tried all the popular ‘diets’ and weight loss programs.

How many of those people ever found true and permanent fat-loss success?

I can say, without a doubt, only a very tiny fraction of all those people you know, ever reached their desired goal.

Am I right, or am I right?

Well, it should be of no surprise that our observations are backed up by clear and solid statistics. Because in 2005/2006 the Centers for Disease Control and Prevention collected enough population data to show that 67% of adults, age 20 and over – were classified as overweight or obese.

Now – this statistic has been climbing annually as obesity rates have continued to rise.

So, fast forward to now – and we can be sure that its at least at the 73% mark – or higher… And this isn’t hard to believe, because all we have to do is just look around when we are in public…

The mall, the supermarket, the workplace – you name it – just look around and it’s a sure bet that at least 70% of the people you see are overweight. I know it is when I make this observation while out in public places.

But here’s the scary part… and despite being scary, it holds the key that will unlock your fat-loss mystery.

Weight Loss Companies Getting Filthy Rich But More People Still Getting Fatter

In America alone – a staggering $19 billion, yes, with a ‘B’ – is spent on health club memberships, every year.weight loss companies get richer

And if we include our friendly countries of Great Britain, Australia, Canada, New Zealand and all the others – that number expands to a mind boggling figure…

But even with all these people frequenting the health clubs in droves, the worldwide stats for overweight populations still continues to grow out of control, year after year.

Something is definitely wrong with that picture – Isn’t it?

The school of thought that teaches “exercise is the only way to lose weight for good” doesn’t seem so logical anymore – And even more so – it validates the frustrating experience of countless gym goers who have tried, to no avail, the over-hyped “workout way to weight loss…”

Contrary to popular opinion – the human metabolism prefers not to be ‘jacked up’ or ‘turbo-boosted’ into the stratosphere.

The main reason being is that when the metabolism is forced into overdrive – so is your appetite and your body’s desire for even more food, nutrients and calories…

Wrong Fat-Loss Methods Cause People to Overeat & Gain Weight

So you end up taking in calories that negate what you burned during exercise – and some people even get caught up in a calorie rebound. This is where they take in a higher amount of extra calories – as compared to what was burned as a result of their workout.

This is called the ‘compensation effect’ – which I’ll explain soon…

But what it shows us is that we need is a simpler approach that caters to our natural metabolism and is in sync with it – instead of trying to force it into a zone that causes the opposite, unwanted results.

To clarify what this problem is – and what the solution is supposed to be – let’s look at several of the most ‘conventionally accepted’ fat-loss options – and why they only work for a tiny fraction of the people who try them…timeMagazine

The first is actually the most popular – and once we shine the light on this surprising reality – all the other examples will make perfect sense as well…

A few pages back I mentioned August of 2009… That’s when TIME magazine printed an article titled; ‘Why Exercise Won’t Make You Thin’ – which showed why exercise doesn’t make you lose weight and get thinner.

It has set off a debate that isn’t going to end anytime soon – because there is some real merit to the findings and proof presented in this long overdue article.

Here are some of the publications and institutions that Time magazine quoted in their article: “Why Exercise Won’t Make You Thin”


The kind of proof that answers the question:

“Why is it so hard for me to lose weight and keep it off?”

As you can imagine – this has caused a seething uproar in the weight-loss and fitness industry – and really has lots of my peers pretty angry and upset…

Not me though – as this has been something I’ve been speaking about for 5 or 6 years now – and I knew it would only be a matter of time before a major media outlet would have enough backbone to thrust this issue into the public spotlight, for all to see…

So, let’s look at some of the important points of this article – and how they could reveal the secrets to your permanent, personal fat-loss success.

One of the most critical problems defined in the article is metabolic “compensation”, which I mentioned briefly, above…

“Metabolic Compensation” Makes You Eat More

Put simply, compensation occurs when you participate in an exercise program and then your body responds by signaling for ‘higher than normal’ calories via a hyped up appetite.

In essence – your body compensates for the metabolic overdrive by pushing you to take in even more calories to replace the intense energy deficit and nutrient depletion that follows.

This highlights a very common complaint by people who try the typical workout/gym method to lose body fat…

They complain about being so much hungrier, and wanting to eat more often – as opposed to when they are more sedentary. And because of their exercise induced, hyperactive appetite they are having trouble losing weight – many even gaining weight… Not Good!!

Let’s take a closer look at another supposed fat-loss option made popular by mass media and faulty word of mouth – which is also known for backfiring on many people who go this route…

I know you’ve heard this one – You may have even tried it…

Wrong!“…Eat a Full Breakfast First Thing In the Morning – and Then Eat Every Two Hours.”

Hah!… Are You Kidding Me???!!!

In the 1980’s the idea that eating more will help “boost your metabolism – and hence make you burn more calories…” became a commonly touted way to try losing weight.

From this notion came the unsubstantiated rule of “Eat breakfast first thing in the morning – and then never go more than 2 hours without eating a meal or balanced snack to keep your metabolism at it’s highest level…”

Your Body Is Not A Machine – It’s MUCH Smarter

In essence, you were supposed to treat your body like a machine and keep pouring fuel into it – to keep things ‘burning’…

The scare tactic to push people into trying this approach misled people into believing that if you do not eat enough – or eat often enough – your metabolism is going to shut down and force your body to start storing calories and hence gaining weight – instead of losing it.

So people who were overweight were tricked into thinking it was due to not eating enough.

Can you imagine that?

Just think about that logically and it makes absolutely no sense at all. And yet people bought into ‘the story’ and took another chance out of desperation.

Sadly, this one still happens to thousands of people everyday…

Clever marketers call this, the body’s “starvation mode” – which is an absolute joke in and of itself…

I’ve never seen a news report, or photos, of overweight hunger strikers. Have you?? And I’m yet to see photos of overweight people from undernourished populations in third world countries. What about you??

There is no such thing as ‘starvation mode’. That’s why I say:

“Starvation Mode” is a Sleazy Marketing Phrase

Your metabolism will not ‘shut down’ until the day you die.

Until that day comes – your natural metabolism keeps humming along.

The only thing you need to do is tap into your personal metabolic rate, and synchronize yourself with it.

Once you do this – your body simply wants to shed any extra body fat for a proper level of comfortable, healthy and optimal level of natural weight loss.

Your Body WANTS To Be At An Ideal Weight

But it’s hard to be there when you are constantly being falsely educated with misleading information – Or are presented with fat-loss ‘solutions’ that are based on twisted marketing folklore – instead of realistic and proven principles of natural human physiology.

I’ve been exposed to both sides of this coin…

The true side – based on physiology and kinesiology – and the ‘shifty’, profit motivated side – based on slick marketing and loopholes in the advertising laws that allow people like you and I to be seduced – and filled with hope that some new ‘magic bullet’ is our solution to fat-loss – the piece we’ve been missing all along…

I’ve even been fooled a few times along my own journey to success – But that journey and the bumps in the road I faced have allowed me to come full circle.

You’ll be surprised to know – despite holding 2 degrees in the field of Physiology and Wellness, it still took me 15 years to figure out exactly how to get all my own excess body fat off permanently – and, ultimately, how to use what I discovered to help other regular people do the exact same thing.

And now, I’ve reached a point where my unique perspective will let me help countless others find the same path to long-term fat-loss success and a life filled with energy, high self-esteem, self-confidence and optimal health…

Being deeply involved in helping guide people toward an ideal, comfortable, healthy and attractive body weight has given me a rare, long-term insight into all the different things people try – at various times of their life – to lose all their excess body-fat in order to achieve a desirable, healthy and comfortable weight.

Additionally – I have had the ongoing opportunity to consult with some of the top people in the fat-loss industry. And in the past few years – I’ve put a heavy focus on learning why most fat-loss options do not work for most people…

And here is what I discovered:

You Have a Unique ‘Personal Metabolism’

Each and every one of us has our own “personal metabolism”…

A metabolic rate that is unique to you and only you.

Think of it along the lines of ‘personality’. Everyone has their own, unique personality traits – and even though there may be some similarities between certain people – No two people have the exact same personality. Not even identical twins…

Same thing applies to your metabolism.

Sure – there are formulas that are supposed to give us some kind of close estimate of what our metabolism ‘might be’ – and what our bodies require on a daily basis. But the problem is – these estimates are only hypothetical guesses that generally classify us according to a formula…

Well, there’s a hidden problem with that… And it’s a very big problem…

These formulas of estimation are derived from broad population cross-sections which are then analyzed according to theories which produce hypothetical assumptions of metabolism levels.

What these formulas can NOT do is factor in YOUR unique genetic profile.

And out of every factor – that is the most important. It is the single-most critical factor – and it is the one that can’t be determined by a theoretical formula.

Simply knowing this fact – changed everything for me – and now, YOU.

So, what does this mean?

It means that all products and programs that are intended to help you lose excess body fat are trying to do so – without even knowing what your ‘metabolic personality’ is. And in addition to that – they then try to force your metabolism to do things it doesn’t want to do…

The “Metabolic Mismatch Factor”

All these various attempts to push your metabolism into doing something it really doesn’t want to do results in a mismatch of method and results.

After seeing how each method contradicts the natural flow of the metabolism – I came up with a name for the phenomenon. I call it The Metabolic Mismatch Factor.

When a method of fat-loss is mismatched to the human metabolism – the opposite effect of weight gain is the result. Or, at best, there is simply no resulting fat-loss despite your strict and disciplined efforts.

And with TIME magazine highlighting the documented failure of the most popular, ‘supposed’ method of weight-loss – it’s easy to see how all the other ‘inferior’ diet and fat-loss methods are also deemed ineffective in terms of definite, long term weight loss results.

The Metabolic Mismatch Factor categorizes all fat-loss methods that try to force weight loss by going against your body’s natural metabolic functions.

When we look at if from this logical perspective it makes all the sense in the world when we see how many people never achieve their desired goal of permanent weight loss.

“Metabolic Synchronization” The Forgotten Fat-Loss Principle

The only way for people like you and I to lose body fat permanently is by the simplified approach of Metabolic Synchronization – because it taps into our natural thermogenic rate and leverages the power of your natural metabolism – 24 hours a day – 7 days a week.

When you tap into what your metabolism naturally wants to do – instead of mistakenly forcing it to do something it shouldn’t – some incredibly positive things happen…

So, in the big picture – you go from the faulty ‘Metabolic Mismatch’ to the power of Metabolic Synchronization…

And now you have some real leverage. Leverage of truthful information combined with a simplified and realistic plan of natural action.

You now have an inside perspective on your body as it relates to your weight and body-fat – and now you’ll know what to do; Just like Glenna:

Woman Drops 80 LBS and Hubby Drops 57 LBS Just by Copying Her

80 lbs weight loss success story

Your Metabolic Synchronization ‘To Do’ List (read this section CLOSELY so you ‘get it’):



1 – Stay away from the ‘Gym Lifestyle’ approach and unrealistic workout routines that force your metabolism into artificial overdrive, along with your appetite – and don’t fit into your busy schedule anyway.



2 – Stay away from any strict, mechanical or unrealistic methods of dieting or weight loss programs – such as:




Eat a full balanced breakfast first thing in the morning, followed by 5 evenly spaced meals & snacks



Eat 8 – 9 small meals per day, every 2 hours – in a 40/30/30 balanced ratio of protein, carbs and fats



Eat only whole, unprocessed foods that are not frozen, canned or packaged; Prepare them fresh daily



Eat only lean proteins, some fats, and only very minimal carbohydrates; with no sugars or desserts


unrealisticEat mostly seasonal vegetables, and leafy green salads with very little animal protein or dairy


If you look at that short list again – there’s no doubt that some of them ‘sound’ logical – but when we try to do this stuff in the mix of everyday life – IT JUST DOESN’T WORK…

We need something more flexible – more ‘realistic’ – that fits into a normal person’s life…



3 – Stay away from processed, preserved and pre-packaged, auto-delivery meal plan systems – as these are rigidly structured diet programs – that are hard to stick with long term – and still don’t give you the tools to ‘eat right, naturally’ for the rest of your life.



4 – Stay away from any type of proposed fat-loss solution that is too complex, confusing or deeply tied to fine details. Realistic fat-loss is not rocket science – and does not need to be treated as such. The simpler your choice – the more likely you are too see both short term fat-loss and long term success.



5 – Stay away from all fat-loss products that ‘sound too good to be true’. Anything that comes in a bottle or clever package in the form of pills, tablets, liquids or powders can seem very alluring and enticing – especially when presented with the sneaky marketing ploys and emotionally engaging sales pitches. The dangers of these types of products are real – and at the very least – they are capable of jolting your natural metabolism in a way that backfires on you and your body.


  • 6 – Focus on getting in tune with your natural and comfortable eating patterns. Doing this helps you to get in sync with your natural metabolic rate. Just beware that what you and your body prefer may not match up with what the mass media and other common info sources may tell you. Just know this is perfectly OK.
  • 7 – Focus on building your own selection of foods from the major food groups – that YOU prefer and can stick with on a week to week basis. Don’t be fooled into thinking you have to follow a full spectrum diet with all variations of fruits, veggies, grains, fats and proteins. This is overkill – and can derail your efforts very quickly simply by overwhelming you in the early stages. Simple is better for starting off – and you can always diversify your selections and meal options as time progresses.
  • 8 – Focus on the fact that you have your own, unique, metabolic personality – and there is absolutely nothing wrong with that. During my career, I’ve met so many people who felt very comfortable eating 2 meals per day, but then regrettably changed this after hearing so many unsubstantiated reasons why they “shouldn’t do that”.
  • Bottom line is this: If you feel good eating 2 meals per day – that’s ok!! That’s your metabolic personality – and that’s where you’ll be able to leverage the power of Metabolic Synchronization for definite fat-loss results.
  • 9 – Stick with foods, meals and snacks that can be purchased at your favorite supermarket or online supplier. Let’s say you mistakenly go with a pre-boxed, celebrity endorsed, meal membership delivery program – You are simply setting yourself up for definite conflicts of (A) sticking with the meal choices – and (B) dealing with situations such as visiting friends, going on vacation or “graduation” from the packaged food regimen.
  • When you tap into the natural power of Metabolic Synchronization, with readily available, common foods – you set yourself up for permanent fat-loss success – No matter where you live in the world – because it works everywhere – in any country.
  • 10 – Realize that there are no right or wrong times of day, or night, to eat. As an example – there are people who eat very lightly in the early parts of the day – and then enjoy a good dinner, and maybe even an evening snack, closer to bed time. There is nothing wrong with that – at all.
  • Many experts would see this as a problem, though – and try to manipulate this eating pattern. But the truth is – it fits that person’s metabolic personality. So, we shouldn’t mess with it. We should actually tap into it for Metabolic Synchronization – to give us the desired amount of permanent fat-loss.
  • 11 – Be aware that most ’emotional eating’ is of a very superficial nature. When we make attempts at fat-loss, and those attempts end up getting us no results – we feel helpless, as if we have no control over our bodies and our quality of life.

So, in efforts to exhibit ‘control’ – we retaliate and turn to the one thing we can derive immediate pleasure from – and that’s food – usually all the bad things that make the weight come on even faster. It’s a simple inverse relationship of emotions which results in more self destructive weight gain…

Helplessness and frustration cause us to react with emotionally charged actions of ‘control’ and instant gratification…

This leads to a basic emotional co-dependency on food. I know this firsthand because I lived through this from childhood into my mid 30’s, until I was able to recognize my self defeating behaviors and address the emotions behind them.

Once I was able to help myself with this challenge – it became exponentially easier to help others defeat this punishing sticking point – and experience their own natural potential.

Only a small fraction of emotional eating cases are of a very deep-seated nature that require high-level intervention and treatment. These extreme cases need to be treated from the medical perspective first. But the rest can find success via simple lifestyle adjustment tactics that give you Metabolic Synchronization.

How to Trigger Your Metabolic Synchronization

And it does this because it’s the foundation of your new way to fat-loss success. It’s not a short term fad or overnight fix – it’s a model you can follow and adjust over the course of your lifetime…

And because of that – it naturally gives you the fat-loss results that have eluded you for so long…

Before I show you what Metabolic Synchronization is – You may first want to know my challenging story and how it came full circle, right up to this point where I’m able to help YOU…

Who I Am and My Own Struggle with Weight

Before I became a fat-loss mentor, lifestyle adjustment coach and best-selling Amazon author, I went through my own struggle with weight loss.

And I didn’t have just a little weight problem… This was an issue I struggled with, both physically and emotionally.

Most of my youth was spent as a really pudgy kid. Growing up in my home town of Rye Brook, New York (best known as the corporate headquarters  of Snapple) I hated going to the pool or beach – because I feared taking off my shirt. I didn’t want people to see the flabbiness of my upper body.

And as ‘the short kid’ – this pudginess – actually felt like ‘I was fat’. But I played a lot, ran around for hours a day with my friends – so the ‘problem’ wasn’t too bad. But it was there waiting to get worse as I got older.

As a full-blooded Italian – I was raised in a household where everything revolved around ‘food’.

Our lives were centered on the things we would cook and the meals we would eat. And with the breads, pastas, cured meats, amazing cheeses and unlimited olive oil (which is good for you in proper amounts) – the calorie intake added up very quickly.

Problem was we didn’t know when to stop eating…

And for me this was a major Achilles Heel.

In the traditional Italian household – if you didn’t ask for seconds – everyone worried that something was wrong with you. So this natural habit of eating until beyond satisfaction developed, and became ‘how I lived’.

Looking back it’s obvious now that…

Happiness and Satisfaction Came From the Foods I Ate

I didn’t know it at the time – but I was developing a co-dependency on food. A co-dependency that would challenge me through the years – and painfully peak at one of the lowest points of my life.

In my mid teens I took up an interest in fitness and working out – Developing my body became important to me. As the years went by – I realized the only way for me to reach my natural potential would be to get my food issues under control.

I tried so many ‘methods’ and products in attempts to tip the balance in my favor – to help bring down my levels of body fat – and reveal my true physique. I yo-yo’d up and down for years.

The paradox of exercise was a big issue. The more I worked out – the bigger my appetite got – and I ate more because of this.

It was a constant mental struggle to do anything else.

Years later – I would come to learn that I was pushing my metabolism into a level that was too high – hence requiring me to eat more food to replace all the energy and nutrients that were lost from exercising excessively.

It was a catch 22; My natural love for food – wouldn’t let me ‘cut back on calories’ – or count calories at each meal.

And when I worked out more – to try compensating for the extra calories – It would jack my metabolism and appetite to levels that were beyond my control – causing me to overeat even more.


Fat-Loss Became My Life Focus

I’d love to tell you that I became so focused on fat-loss for grand and noble reasons. But truth be told it was my own painful struggle that put me on a personal quest to reshape my body, take control of my life and share that passion with others.

My own personal battle with excess weight gave me the determination to passionately pursue a mission of education in physical and emotional self-improvement through achievement of ideal body-weight..

Nothing feels better to me than hearing from a client, that she reached her goals because of the enthusiasm, confidence, and knowledge I shared with her.

Knowing the pain and challenge of wanting to be lean and in shape – prompted me to want to help women in this specific area.

I wanted to help them get passed this life-smothering challenge.

So, I started an in-home fitness/weight loss coaching program… Where I would go to teach women, in the privacy of their own homes, how to create a simple schedule that allows them to lose weight and keep it off.

My rapport with women – allowed me to gain their trust and it was this trust that fueled their own motivation to believe in themselves – and improve themselves.

It was very gratifying to see how my expertise helped women through challenging and uncertain times in their lives. But I realized how many other women out there were not able to have the same experience, due to geographical limitations or financial constraints.

See, my coaching fees were quite high ($95 per 45-minute session) – as the demand on my time was extremely high as well. But I knew there

were thousands and thousands of women I could definitely help – who didn’t live near me – or couldn’t afford my fees.

So I began to create dvds, e-manuals and audio coaching segments that I could offer to women around the world at a tiny fraction of my in-person, coaching rates.

This took a lot of work and attention to detail – But it was all worth it – as I had opened myself up to a whole new world of women who were desperately waiting for what I had to share with them.

Despite this success and all the positive feedback of gratitude – There was still something missing…

Inconsistent Client Results Frustrated Me

Through my work with women in the one-on-one setting, and also from the feedback about my books and DVD’s, I began to realize that even though a good number of women found personal, physical success – there were a significant number who didn’t – especially when it came to long-term, permanent body-fat reduction…

There were always a group of women who simply struggled and struggled, no matter what we did.

Don’t get me wrong, they felt better – even healthier – with more energy…

But for some unknown reason – the excess weight just would not come off.

The extra body-fat wouldn’t budge.

It was quite natural that I felt a certain bond with these struggling women because I had more in common with their frustrating journey than the handful of women that got quick, easy results. I understood the pain and frustration of what they were going through, as I struggled just the same.

Just sharing that common bond didn’t help either one of us get closer to the answer. But it did start me on the trail to hunting down the elusive answer to the question:

“Why does one weight loss program work well for one woman and then completely fail for a bunch of others?”

If you’ve ever gone from being so close to your personal goals you could almost touch them… to getting dragged down to the bottom of despair as your mind & body retaliates against you… then you’ll recognize what I went through during my own personal crisis.

For me, it was a volatile first marriage that sidelined my fitness and sent me into fat-gaining tailspin…

Lonely and depressed, I naturally turned to food as my ‘band-aid’, my crutch – my way of finding pleasure in an unhappy life. This deep personal crisis sent me back to food – and I gained 42 life-crippling pounds…

Before I knew it, I would look in the mirror and see that pudgy kid staring back at me, except now – I was a fat adult….

A negative voice in my head would speak up and say cruel things like: “Hey fat boy. Who’s going to love you now? Some role-model you are! Just look at yourself – What a disgrace!”

The sad part of it was that at this moment, when I needed strength and encouragement, I was my own worst enemy.

The persistent negative self talk echoing through my brain wouldn’t stop.

I don’t want to delve too far into the mental and emotional toll, but as the situation deteriorated, my outlook on life plummeted. My self esteem took a big nose dive. And I began to doubt my self-worth and deeply question my existence.

As silly as this may sound – I knew I’d hit rock bottom when my largest pair of baggy sweatpants barely fit me.

I looked in the mirror that day – in tears – and vowed “This way of life is over for me – It’s time to change things for good – or I will die young and unhappy.”

That was the wake-up call that shook me from my self-destructive slumber and gave me the determination to find the real answer to fat loss and life-long weight control.

Eventually my search led me to the Metabolic Mismatch principle.

But before I could figure out what does work, I had to take fresh new look at my clients’ mixed results and my own shortfalls, and figure out what doesn’t work… and then try to figure out why.

A Fresh Look at the Fat-Loss Problem

In the wake of my divorce I decided to pour my energy into my weight –loss coaching career and finally figure out the missing component that kept some women from achieving their goals no matter how hard they worked.

In fact, one clue to the mystery was that some womens’ progress actually went backwards the more I told them to crank up their workout routines and diet.

With all that I’d been through to conquer my own physical and emotional demons, seeing some of my clients get further from their goals of a trim sleek body wasn’t just a minor annoyance… it really ate at me – all the time.

The only thing I knew at the time was that the current popular weight loss programs did NOT work for 100% of my clients.

In fact the more I really thought about it, I was probably only seeing the tip of the iceberg.

For every client I had, that either struggled mightily to achieve her goals only to see the results evaporate when she stopped working with me… how many women were out there who’d tried and tried and tried but finally gave up, frustrated and confused?

For every client I had that seemed to take a step backwards the more we worked on her program and diet… how many women were out there that wouldn’t dare to hire a personal trainer because they’d been down that road and failed?

Then I asked myself this question…

“If I only have enough time to work with 20 clients at any given time… how many other women out there are reading the hyped-up fitness magazines, trying the latest diet fad or hitting the gym on their own, and running into the frustrating brick wall, called ‘No Results’?”

It dawned on me that there might be a lot more women out there who couldn’t lose weight and slim down using a one size fits all approach – or the mass media fads and gimmicks.

And I seriously wanted to help these women find success, once and forever.

Eye-Opening Clues Started to Emerge

The transition from a single professional – all the way to a divorced father of two, revealed some very important clues that would lend keen insight into the direct obstacles women face when trying to lose body fat and drop unwanted pounds.

The busier we get – the less time we have.

Most women have kids, a job, a house to manage, pets, needy friends, family, pto, church – the list goes on…

So it’s impossible to stay on any full blown ‘gym’ regimen for any length of time before giving up. This is to be expected.

Certain diets were simply unrealistic. From cleansing & fasting – to some complex food-matching system designed by scientists…

The jump of going from theory in the lab to the stage of everyday life – is a massive leap that usually ends up getting you nowhere. This is no secret.

Misconception about cosmetic surgery clouded judgment – and gave women a false sense of a “surefire last resort” – if all else failed.

There are many women – who, if they weren’t so embarrassed, would come forward to say how let-down that were by lipo-suction – as it didn’t live up to her expectations – and, most importantly, didn’t address her destructive, weight-gaining relationship with food.

Confusion over ‘information overload’ is a path filled with landmine after landmine.

We get so many messages regarding weight loss, fat reduction and diets, from every type of media – All it ends up doing is causing endless confusion and self doubt.

We end up jumping from one magic bullet to another… Wasting time, money and emotional energy – with no results to show for all the efforts.

information overload

As we age – and go through different phases of life our body presents us with new challenges – which are usually portrayed as ‘bad’ or ‘unwanted’ – which is not always the case.

But the media loves giving you bad news because it gets much better ratings.

One of these changes is pregnancy.

Most women believe that pregnancy is ‘the beginning of the end’ of their young, desirable body. And they go to all extremes – based on ‘media education’ to try salvaging whatever they can, after baby is born.

They panic instead of thinking rationally – acting out of fear, and it ends up backfiring.

We even hear the stories from someone at the office – or from your sister’s hairdresser; “Oh yeah – my friend lost it all just by counting calories…” And while that may be true for a tiny percentage of women – the supposedly simple act of ‘just counting calories’ usually proves to be a form of brutal torture for most people as opposed to being the “thing that finally worked”.

Just about every program forgets an extremely important fact – a vital element – which is…

You don’t live in a chamber, secluded from the rest of the world and all the fun stuff that we are supposed to experience – such as…

Parties, vacations, family get-togethers, restaurants, business travel, sports events, social functions… the list of ‘real life’ situations goes on and on… And it’s all of these, day to day, real-life situations that are never taken into consideration by the mass marketed diet fads and fat-loss methods.

This poorly matched relationship creates the foundation of the yo-yo diet syndrome…

The Brutal Yo-Yo Diet Syndrome

I want to give you a new way to look at “yo-yo” dieting that might shed new light on the cause of continuous weight-gain – and the solution.

Instead of talking about food, exercise, and diets, I want you to think back on someone you may have known that kept getting in one bad romantic relationship after another.

The cycle might have started like this: they’d get involved with someone that was such a bad fit for them that everyone (but your friend) knew it was doomed from the start… but they were so full of enthusiasm and excitement about the possibilities, blind to the obvious pitfalls that lay ahead.

They were determined to overlook the mismatch because they desperately yearned for love and companionship. The goal blinded them to the flaws with the person they chose.

As the novelty wore off, they’d struggle to make it work, but in the end it wouldn’t fail.  After the breakup they’d swear off love. Then eventually they’d get the courage and opportunity to try again, only to repeat the same mistake in a new way with someone equally mismatched to them… and when that fell apart they’d blame themselves… and the cycle repeated until they wised up or gave up…

See where I’m going with this? You might have gone through your own on again off again “courtship” with mismatched fad diets was doomed from the start but you were blinded by how badly you wanted it to work.

How many times have you mustered up the will, the energy, the drive – to give a serious effort at fat-loss ‘another chance’?

…Only to realize a few days, weeks, or months into your chosen ‘method’ – that you went down the wrong path – and things are not working as planned…

Or things are starting to happen – but the stressful effort and time commitment have you asking yourself; “Is this all worth it for the measly results I’m getting?”

Well if you’ve been bouncing from diet to diet, hitting emotional lows after every mismatched adventure, then it’s time for me to give you some tough love. I want to introduce you to a system that’s designed to be a ‘hand in glove’ perfect fit from the start.

It’s time to stop chasing mismatched fad diets endorsed by paid celebrities.

Fat-Loss Done is all about showing you how to synchronize your life and your path to fat-loss so the smooth journey to your goal is more fluid, natural and permanent.

No Doubt – Real Fat-Loss Has Been Extremely Difficult for Most People to Achieve

And now, with all the supporting evidence I’ve shown you – it’s much easier to understand why this ongoing battle still exists… And what we can do from here forward to turn the tables and act on truths, instead of myths and ‘folk-lore’…

The reason why most people struggle to lose weight and keep it all off – is that they don’t have the proper information to begin with – and therefore they don’t have a method that’s going to work for them.

Most people just pick something from an infomercial – or something they heard about “through a friend’s friend…” – and the vicious cycle repeats itself…

You know what I mean…

No matter what – the unsuccessful attempts become more painful – and resented, with each passing year…

Worse yet – you get another step further removed from having enough hope and desire – to give it all another shot when you finally do find something that is based on truth, reality and common sense… something that can really work… something exactly like Metabolic Synchronization.

With the right principles and simple tactics in place – all your positive results are multiplied through natural synergies – not by forcing your body to do what it truly isn’t built to do – but rather by activating the dormant triggers – Just like Kathleen:

Skeptical At First – Now She’s a Slim & Fit Single Mom With a New Lease On Life

“Smaller Than My High-School Size!…”

mom of 3 is now smaller than her high school size

Here’s a Quick Glimpse of What Lies Just Ahead:

First, think about how far you’ve already come…

In a short period of time you’ve covered a lot of new ground… you’ve absorbed the new research from Harvard, Journal of Obesity, LSU and all the other third party resources that Time magazine compiled into their article “Why Exercise Won’t Make You Thin”…

Before you saw this evidence – you probably believed the only way to lose fat was to do what all the weight-loss and fitness “experts” advocate. But now you know…

  • You DO NOT need grueling marathon workouts to lose fat
  • You DO NOT need miracle supplements to lose fat
  • You DO NOT need to eat 7 or 8 meals a day to lose fat
  • You DO NOT need to give up food you love to lose fat
  • You DO NOT need to count calories to lose fat
  • You DO NOT need to obsess about portion control to lose fat
  • You CAN LOSE FAT even if you hate the gym.
  • You CAN LOSE FAT even if your life is hectic and busy.
  • You CAN LOSE FAT even if you eat all your meals on the go.
  • You CAN LOSE FAT even if you can’t eat perfectly portioned and measured meals.


You have a whole new option that wasn’t known to you before.

You now have information that is just starting to get out to the world.

Join Us and the Rest Is Simple

Right now, there are women all over the world just like you, who are breathing a deep sigh of relief because they recently learned what you now know: losing fat doesn’t have to be a rigorous sideline job.

I’m excited for you and for the hundreds of women like you that are coming together as we break down the barriers of misinformation that have been holding you back.

It wasn’t very long ago that I was beginning to share this information one-on-one with women and dreaming about the day I could spread the word on a much larger scale.

And now that the opportunity is here for me to share this with you and I have to tell you how blessed I feel to be in this position. I’m proud, honored, and humbled that you invited me into your life and that I have this chance to share my experience with you and the rest of the world.

But I understand I have an important responsibility to you:

My job is to put it all together for you and leave no stone unturned. I’m not bringing you this far only to let you try to reinvent the wheel all over again, when I’ve already figured this out and helped others make the change.

So let’s talk about what comes next for you to bring all the pieces together.

The Last Remaining Pieces

The old saying goes: “The devil is in the details”…

I’ve already given you a ton of information but I don’t want to leave anything to chance so I’m inviting you to take advantage of my “Fat-Loss Done” method for Women – and start letting it do its thing for you starting today…

It doesn’t matter what country you’re in – because this I created this method so women all over the world can access what they need to drop the unhealthy and unattractive body-fat – and reach incredible levels of personal health success.

When you see it you’ll know that I’ve left no question unanswered.

Tips. Shortcuts. Exact recipes. Specific ‘off-the-shelf’ food suggestions. What to do. How to personalize and tweak it. How to keep it simple. How to easily stay motivated. How to keep your progress moving forward…

Every effective detail is covered and simplified.

For example:

Metabolic Synchronization is achieved via a simple, yet defined, set of tactics that are easily made a part of your daily life – no matter where you are, or what you are doing…

Say No to… Say YES to…
Portion control Portion Matching
Counting calories Calorie Spindling
90 minute “workouts” Seven Stealth Movements
Yo-Yo Diet Hell Food-Fueled Fat-Loss

Instead of the dead-end game of portion control – you’ll discover the wickedly effective tactic of ‘Portion Matching’.

No more counting calories – I’ll share my powerful, simple strategy of ‘Calorie Spindling’.

Forget about brutal 60-minute torture workouts – you’ll breeze through my ‘Seven Stealth Movements’… without even needing to change into exercise clothes…

Self-deprivation doesn’t work in the long run – So, instead you’ll plug into my ‘un-dieting’ method – that will have your friends begging to know what it is you’re doing to get the stunning results…

Your “Fat-Loss Done” method is a color-by-numbers masterpiece of 1-2-3 simplicity – created specifically for today’s busy woman …

The hardest part is already behind you… The hard part was being open minded enough to consider unusual findings from new scientific studies that contradict the mainstream “experts” and commonly held beliefs about losing fat.

Unfortunately, some people are so set in their ways that even when they’re presented with documented information that could potentially liberate them from the obstacles that have held them back, they resist and remain stuck.

Once you’re over that hurdle, the rest is smooth-sailing on cruise control…

A Word of Caution About Physical Changes vs. Your Current Body Image

I’ve worked with a lot of women over the years and I’ve seen certain patterns come up when my clients break through barriers and start to achieve their fat-loss goals.

What I’m about to tell you may seem strange, but this is from experience.

As you move through the “Fat-Loss Done” method your outward appearance might change before your old self-image has had time to adjust to the new you.

You might get compliments from friends and family which make that voice inside your head say “They’re just being nice.” or “They must know I’m trying to lose weight.” when in truth, they’re simply giving you candid feedback that contradicts your ‘old’ internal self-image…

And that’s okay. Because it’s a normal phase early in the cycle.

What you might experience next is that even though your physical changes will make you more attractive (whether you’re dating or married) that initially the “chemistry” you feel in your love life won’t change much – even though you might expect it to. I’ll explain why in just a bit.

Gradually your body-image will catch up to your reality (or at least move in that direction) as the number of people giving you compliments increases. You’ll start to notice little “coincidences” – those coincidences will accumulate until you realize that your “normal” clothes become too baggy and clothes you had buried in your closet for years suddenly fit again.

That’s likely when your mind will finally accept these coincidences as fact.

Eventually your old body-image gets pushed aside and replaced by a more realistic body-image based on a healthy vibrant new you.

That’s when some of my clients have reported BIG changes in their lives that have nothing to do with fat loss. My client from Ireland, Siobhan, ‘unexpectedly’ got pregnant (talk about chemistry!) – while others have used their new self confidence to take their careers in bold new directions or make big changes in other areas of their lives.

I don’t know where this change will take you, but I’ve seen it do amazing things for others before…

Another Mother Shows Proof of What Can Be Done With the Right Info

siobhan before after

When Siobahn sent us her photos above – she sent a short note:

“Joey, these before and after photos tell a complete story. So no long email from me here – except for a big THANK YOU!!!”

So, without further delay – here is the only method you’ll need, to drop all the excess fat – to reveal your slim, trim – and attractive body – that radiates health, vitality, youthful vibrance and so much more


benefits include

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Special Bonus Guide Added When You Order Today:

The 5-Day Fat-Release
Quick-Start Catalyst

The essence of “Intro-Burn” is based on 3 simple strategies I initially developed for my own fat-loss and fitness focused lifestyle and values…

And over the last few years it has become a ‘method’, as I’ve shared it with friends and clients to help them get the faster early results they have failed to achieve in the past.

“Intro-Burn” is so powerful, that it is best used as a short-term catalyst – to kick-start your fat-loss efforts – and in the long run can be used at various intervals at certain times of year.

By using this for your first 5 days – you’ll give your body (and mind) a simple but effective boost in the direction you are aiming for.

It has actually become the foundation for a daily approach to eating that lends itself to “Metabolic Synchronization” – not only for myself – but also for others who’ve adapted the approach to daily nutrition.

The most critical key about it is the simplicity. Once you see it you’ll realize there are no crazy, super-advanced things you need to do. No complexity – and no overwhelm. Just simple, straight-forward steps to take – that you can start doing today.

Since what I share in this is so simple – it means it is realistic – and something people can actually do with relative ease. Ultimately meaning you start seeing the quick results you are wanting and needing.

The other neat thing about “Intro-Burn” is that it becomes your secret weapon at those times of year when you want to quickly drop a few extra pounds, such as right before vacation… Or a reunion.. Or a wedding… Or even as Spring/Summer is approaching and you know it’s time to wear less clothing and more time at the pool, lakes and beaches… You know what I mean.

And one of the sweetest things about it is that you can do “Intro-Burn” when traveling too, because there is nothing complex about it. It’s actually VERY sneaky in some ways – but hey – who cares, as long as it works, right?!!

So, you get “Intro-Burn” at NO CHARGE today as a special bonus when you place your order for the Fat-Loss Done Method – which is a sweet deal because it will be priced at $39.99 when I make it available as an individual item.

Again – “Intro-Burn” is yours today, FREE, as a special “thank you” bonus, with your order of Fat-Loss Done.

Click The “Buy Now” Button To
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